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What is Toluna?

Toluna is an online community dedicated to making your voice heard! Tell the world's leading providers of products and services what you think and earn rewards by participating in surveys. You can also express your thoughts through polls and opinions you create directly on Toluna! Let other people know what you think, and find out if people think the same as you. Polls and opinions you create on Toluna can also be included in your own personal blog or website. Every service that our site offers is free of charge, and for participation in many Toluna activities you will be awarded points. Toluna is part of the Toluna group, to visit our corporate site please click here.

What is a survey?

Surveys are created by our partners who are mostly research companies. Most of the time our surveys and questionnaires will last between 15 and 20 minutes, and your participation will be rewarded on the duration of the survey. The purpose of our surveys is to collect your opinions about the products and services of large consumer brands, and your opinion will have a direct impact on these companies and how they market and distribute new products and services to consumers like you. Each survey will start with a few questions that will make sure you are part of the targeted demographic group needed for the study. You can access these surveys on or via an invitation sent to your inbox. Don't forget that by filling in your profile surveys on you will have a greater chance of being selected for specific surveys.


What are Polls, Thumbs it and Battles?

Create a Poll to ask a question with multiple pre-formed answers, from which other members can make one or several selections. As members answer the Poll, statistics and the inforgraphic will update in real time. This is a great way to get quick answers on your pressing questions. Can’t decide between two options? Create a Battle to compare two different things and let the community make their choice. Or, if you’re on the fence about something, create a Thumb It and let other members give the subject their thumbs up or thumbs down.

What is a topic?

Want to start a discussion in the community? Create a topic to start an open ended forum with other members. You create the topic and ask the question you would like the community to answer. It’s that simple! Ask anything and everything, and wait for the community’s responses to come pouring in.

What are the rewards?

Rewards are what Toluna offers for your time spent giving your opinion. You receive rewards in the form of points which can be redeemed for all kinds of cool stuff, from sweepstakes tickets for great new gadgets or getaways, vouchers for a large selection of stores including Myntra and Nykaa, or even cold hard cash! You also get points for simple things like signing up and filling out your profile surveys. But once your balance starts growing it's up to you what rewards you get and when you cash them in.

What are Gifties?


Gifties is a virtual scratch game that allows you to exchange a small number of points for the chance to win a large selection of rewards. Each Giftie represents a gift that you can win if you are randomly selected, you only need to click to find out if you’re a winner. The really cool thing about Gifties is you can play with your friends and followers, too. They may just become lucky winners! Winners are chosen randomly by a random draw. *Redeeming a Giftie does not guarantee that you will win the real prize.

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